Technologie om innovatie te versnellen
TIJDENS EEN RECESSIE KOMEN DE ECHTE INNOVATIES BOVENDRIJVEN
Amidst the pain of an economic downturn, comes an overlooked competitive opportunity for companies: during recessions, only major innovations pass the test of success. These are the kinds of innovations that can sweep away older business models, creating a foundation for major growth that will endure long after the downturn has passed and a New Normal has taken hold .
The history of recession is also the story of technology advances that overturned the existing competitive order. Digital computers were born during the Great Depression, the Ethernet during the 1970s oil crisis, the IBM personal computer in the early 1980s recession, and the World Wide Web, which emerged from the recession of the early 1990s. And it was during the last recession, in the early 2000s, that innovative companies began staking out new leadership positions via the Internet. Apple, for instance, changed the business model in the music industry when it launched its popular iPod music player, synched to its online iTunes music store. Amazon.com pioneered commercial 'cloud computing' by selling Web services that tapped its huge in-house base of servers and other IT infrastructure. Google, meanwhile, became an online industry leader by linking its search engine to advertising.
The history of recession is also the story of technology advances that overturned the existing competitive order. Digital computers were born during the Great Depression, the Ethernet during the 1970s oil crisis, the IBM personal computer in the early 1980s recession, and the World Wide Web, which emerged from the recession of the early 1990s. And it was during the last recession, in the early 2000s, that innovative companies began staking out new leadership positions via the Internet. Apple, for instance, changed the business model in the music industry when it launched its popular iPod music player, synched to its online iTunes music store. Amazon.com pioneered commercial 'cloud computing' by selling Web services that tapped its huge in-house base of servers and other IT infrastructure. Google, meanwhile, became an online industry leader by linking its search engine to advertising.