Re-invent your business
ONDERNEMERSLESSEN MET ADRIE REINDERS
This week, I was reminded again on how special it is if a business is re-invented. I spoke with one of the founders of Secrid Card protectors, a product that allows you to safeguard your creditcards. It does so by allowing you to store them easily, and it simultaneously protects them against scimming of the info contained on the cards. Not unimportant in a era where one can grab data from your cards with the simplest technological tools. I have started to use the Secrid product myself now, and people that know me, also know how special that is as I usually just put everything in my pocket.
The story behind this product fascinated me. The company had been working as industrial designers with the largest companies in the world, when they lost all their major clients, one by one, early on in the financial crisis. Their solution' Do what you are best at and do what you have always done for others - i.e. design a product of your own and launch it!
This became the Secrid Card which has sold over 700,000 pieces thus far.example that I have always loved is 'laundry new style'. When I first heard this in New York, where I was living at the time, my thought was 'Why on earth do I need a new laundry'? particularly in a city where you find one on every street corner. But look at www.slatenyc.com, completely modern, eco-style with great campaigns such as 'Permission to Get Dirty'. A completely new service and product set attached to an old-fashioned laundry. I have always had the utmost admiration for entrepreneurs who take an existing business and can turn it into something new and exciting.
The story behind this product fascinated me. The company had been working as industrial designers with the largest companies in the world, when they lost all their major clients, one by one, early on in the financial crisis. Their solution' Do what you are best at and do what you have always done for others - i.e. design a product of your own and launch it!
This became the Secrid Card which has sold over 700,000 pieces thus far.example that I have always loved is 'laundry new style'. When I first heard this in New York, where I was living at the time, my thought was 'Why on earth do I need a new laundry'? particularly in a city where you find one on every street corner. But look at www.slatenyc.com, completely modern, eco-style with great campaigns such as 'Permission to Get Dirty'. A completely new service and product set attached to an old-fashioned laundry. I have always had the utmost admiration for entrepreneurs who take an existing business and can turn it into something new and exciting.